We are supporting the Scottish Government’s campaign to raise awareness of the risks and warning signs of child sexual exploitation (CSE), which launched 28 January.
The national campaign will comprise a new TV advert aimed at parents and carers – a UK first – supported by outdoor and digital advertising, a new website and PR activity.
CSE is a form of child sexual abuse and is happening to young people in Scotland today.
It’s often a hidden crime where the child may not understand that they are in fact a victim and so may not come forward to seek help.
Parents’ understanding of the nature of CSE is limited. Research commissioned by the Scottish Government showed that despite 93% of parents in Scotland being aware of the term CSE, nearly one in three (29%) admit to knowing little about what it actually is and over a third (36%) don’t accept that CSE could affect their family.
The reality is CSE can happen to any young person of any gender and family background.
The more parents, carers and young people are aware about the dangers of child sexual exploitation – including the ways in which it can happen, who it can affect and the behavioural warning signs that could indicate a child is at risk of abuse or already being affected - the more that can be done to protect young people.
Children and young people aged 11-17 will also be targeted with materials urging them to trust their instincts when it comes to their relationships either on or offline.
At SU Scotland, we welcomes this campaign; together we can all help to keep children and young people in Scotland safe.
For more information please visit csethesigns.scot.