By now, you might have heard or seen that we’ve been working on a refresh of our SU Scotland brand.
With over 2,000 volunteers across the country involved in running our activities, we’re a pretty diverse organisation. But at our very core, our vision is unchanged: we’re still as passionate as ever about seeing the children and young people of Scotland exploring the Bible and responding to the significance of Jesus.
We’ve freshened up our brand primarily to make it more contemporary, simplify it and give it a more youthful feel. Here's what we came up with:
- We’re proud to be part of the SU International family - the lamp icon remains front and centre.
- We believe in dependence on God - we know everything we do must be supported in prayer and rooted in engagement with and obedience to the Bible; keeping in step with God’s Spirit as the one who brings transformation. The lamp icon draws us to a Bible verse that has been central to SU movements throughout SU’s history: ‘Your word is a lamp to my feet and a light to my path,’ Psalm 119:105.
- We believe in deepening relationships – we are committed to ensuring that everyone encountering SU Scotland feels valued. Our new lamp icon has three separate elements but all are working together as one to create the lamp.
We could give you lots more facts, figures and all the in between steps we’ve taken to get this far, but we don’t want to bore you to death with details! There are lots of places we use our brand, and we’ll be updating them over the next few months. We’re really excited about the new brand and believe it will be a great tool for us as we move forward over the next few years.